Divided into fifteen chapters each containing around ten fables this is a heartwarming (and highly instructive) look at best practice in business and how to learn from your mistakes. Ranging from chapters on Starting out to Striking a Balance and Culture is Everything to Growing a Business. Instructive tales with morals such as: It is hard to serve two masters; Under-promise and over-deliver; It is the journey, not the destination, which brings real happiness. There is much to be learned from these heartwarming and amusing stories.
Mark Price lived in Crewe as a child and attended Crewe Grammar School for Boys. He read Archaeology and Ancient History at Lancaster University graduating in 1982. In that year he joined The John Lewis Partnership as a Graduate Trainee and remained with the company for 33 years eventually retiring in March 2016. Mark was Managing Director of Waitrose for the preceding 10 years and Deputy Chairman of The John Lewis Partnership for 3 years. From 2010 - 2016 he was the founding Chairman of The Prince's Countryside Fund for HRH The Prince of Wales. In 2011 Mark was appointed as Chairman of Business in the Community, a position he held for 4 years. Alongside his responsibility for running Waitrose Mark joined the Channal 4 TV board in 2010 as a Non Executive Director. In 2013 he was appointed Deputy Chairman. He stepped down from the role in April 2016 when he joined the UK Government, at the invitation of the Rt Hon David Cameron PM, as Minister of State for Trade and Investment. He was made a life peer in February 2016 to become The Lord Price CVO and Baron Price of Sturminster Newton. Mark was reappointed in the Rt Hon Teressa May's post Brexit Government with specific responsibility for negotiating the UKs future trade deals.Mark's first book 'The Great British Picnic Guide' was published in 2008. That began Mark writing for pleasure in his spare time. 'The Food Lover's Handbook' was published in 2016 and record what he learned about food and drink during his 17 years on the Waitrose board. His first children's book 'The Foolish King' were also published in 2016. In 2017 he published his first business books: Fairness for all and Workplace Fables.